Museum 35MM

Visual identity concept for 35MMUSEO. The name refers to 35mm film, a very widespread format used in the world of analogue photography. The logotype is formed by both words of the name, 35mm and museum, and that by means of the suppression of a letter m, have managed to unify in only one word, creating a dynamic, attractive and simple logotype.

In its main version, the logo is built in an angular shape. This way it can act as a frame for different elements. In some applications, the logo can be duplicated forming a rectangle and, depending on the characteristics of the support on which it is to be reproduced, a final horizontal version.

The visual identity is mainly based on the logotype in its different versions in a larger size than the rest of the elements, as well as a wide palette of colours that bring liveliness, dynamism and flexibility to the brand. By means of these elements and the different combinations that can be made between them, a flexible and dynamic brand has been created, capable of adapting to different spaces and contexts.