500PTAS

The design of 500PTAS wine label is a nod to the classic orange price tags of small local stores with a modern and simple design. The label pays homage to tradition, underscoring the brand’s commitment to offering a well-crafted product while remaining affordable and accessible to all budgets, as the name suggests. The design captures this balance, with a fresh, minimalist approach that targets a younger audience looking for a high-quality wine without a hefty price tag.

In addition to the labeling, the design extends to thoughtful business cards with a die-cut in the shape of the label containing the card’s contact information. It also extends to a consistent website, reflecting the brand’s approachable and authentic personality.

The result is a brand that celebrates local roots while appealing to today’s market with style and simplicity.